Here’s the reason:
Search engine optimization is not sufficient to create marketing success. A bare minimum of smart SEO, however, is necessary to creating marketing success.
The Fat-Free Guide to SEO Copywriting is that bare minimum and then some. Implementing its suggestions will cause your pages to appear higher in the search engine results. That will result in more trafffic (traffic you won’t get via traffic exchanges). And that, in turn, will result in more sales and referrals.
The Fat-Free Guide to SEO Copywriting paid for itself the first day, and has been making money for me ever since.
Just sayin’ …